/copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
Most technical professionals can build the side project. They cannot write the landing page. The result is a perfectly functional product with a homepage that reads like a README — bullet points, technical specs, no benefit, no story, no reason for a non-engineer to care. This skill closes that specific gap.
What it does
A guided copywriting workflow for landing pages, feature pages, pricing pages, and CTAs. Asks you about the audience, the pain you’re solving, the alternative they’re using, and the proof you have — then drafts copy that leads with the user, not with the product. The output is starter copy, not finished copy; you’re expected to layer your domain voice on top.
Who it’s for
- Career-switchers building consulting practices that need a real sales page, not a CV
- PhDs and MS holders launching indie SaaS products on the side, who can ship the product but freeze on the marketing site
- Anyone whose first draft of a landing page is a feature list instead of a story
What to watch for
- Generic-startup smell is a real risk. Copywriting AI defaults to a specific bland register — “supercharge your workflow,” “10x your output.” Strip that ruthlessly or your landing page reads as venture-backed when you’re not
- Skill works better with a real strong claim. Vague “we help teams collaborate better” copy is hard to write well, with or without AI; sharp “we cut your literature review from 4 hours to 30 minutes” is easy. Bring the sharper claim into the conversation
- Pair with anti-slop to scrub the AI-marketing tells from the output before publishing
Verdict
The right skill for technical professionals who can build but freeze on the landing page. Use the output as scaffolding for your voice; never publish the first draft.